“We tasked dpPR with executing a media relations strategy to highlight our advocacy work in the area of restricting youth under 18 from using indoor tanning salons. dpPR successfully executed the strategy, pitching and coordinating high-profile interviews for Society spokespeople with outlets such as CBC News, CFRB-AM, CP24, Canadian Press and the Toronto Star. dpPR exceeded our expectations with regard to this project and with their help our advocacy messages reached an audience of 38 million people.”
